MSA Excellence in Eating Quality Awards

During 2014-15, almost 13,000 producers throughout Australia consigned over 3.2 million cattle to the MSA program. The top performing producers in each state have been recognised for their hard work, dedication and quality produce through the inaugural MSA Excellence in Eating Quality Awards at a series of events in each state during March and April 2016.

The Awards aim to raise awareness of best management practice from producers who consistently deliver superior eating quality beef ultimately for the benefit of consumers and for the profitability of the industry. The awards recognise outstanding compliance rates to the MSA specifications, as well as high eating quality performance, as represented by MSA Index results for cattle MSA graded during 2014-15.

State finalists


Evan Densely – Peranga
Melanie & Barry Hardacre – Warwick

WINNER – Graham & Kay Kahler – Geham

Read how Graham and Kay manage nutrition and handling of their MSA cattle

New South Wales

JAC Wagyu – Bingara
William Lawson
 – Perthville

WINNER – Rangers Valley Cattle Station – Glen Innes

Read about how Rangers Valley produce high quality MSA beef


Black Mountain Pastoral Co – Wulgulmerang
Antonio and Rosa Gentile – Coral Bank

WINNER – Gary Coventry – Benalla

Read how Gary manages nutrition to get winning MSA performance results


Dale Beswick – Wynyard
Shaun Howe
– Mole Creek

WINNER – Phillip & Gaylene Hughes – Kindred

Read about Phillip’s keys to success for MSA performance

South Australia

Wayne Barton – Normanville
James & Angela Schutz – Hindmarsh Valley

WINNER – Angus McLachlan – Mount Pleasant

Read how Angus McLachlan uses genetics to improve MSA performance

Western Australia

Donald & Barbara Bell – Redmond
Steven Pinzone
– Waroona

WINNER – Gerald Young – Bridgetown

Read about Gerald’s approach to low stress handling to optimise MSA performance